In today’s interconnected global market, effective brand communication demands more than localized tactics—it requires nuanced cross-cultural strategies. While Chinese brands navigate complex media landscapes in Europe, European counterparts grapple with decoding China’s fast-evolving social ecosystem. How can businesses bridge these divides? What frameworks ensure cultural resonance and strategic agility?

This exclusive event brings together industry experts, PR professionals, and business leaders to explore the dynamic media landscapes of China and Europe. Gain insights into global brand communication, media trends, and the impact of AI on PR strategies.

Event Highlights

1 | Keynote: Decode and Adapt – Differing Media Perceptions between Germany and China

Learn about the challenges and opportunities Chinese and European brands face when expanding to new markets from Oliver Heyden (CSO, pressrelations) and Virginia Chen (COO APAC, pressrelations).

 2 | Keynote: Truly Social – What Can European Brands Learn from China?

Gain insights into China's digital trends, social commerce, and branding strategies from Björn Ognibeni (Digital Transformation Expert & Founder of ChinaBriefs).

3 | Interactive Discussion & Networking

Exchange ideas with experts and fellow attendees in a moderated discussion, followed by a networking session with food and drinks.

Don't miss this opportunity to gain exclusive insights, expand your network, and enhance your media strategies for the international market. Please note that seats are limited.
Registration here.